CASE BACKGROUND

One of a world-known Japanese FMCG brand Kao selling diversified products in Hong Kong including household cleaning products, personal care products, physiological products and chemical raw materials

SOLUTION

Membership System and Redemption Portal

ACCOMPLISHMENT

• Enhance customer loyalty
• Provides for the needs of its thousands of hair salons to procure Goldwell, a hair product brand distributed by Kao
• Facilitates easy tracking of pruchase history globally and accumulation of bonus points for rgifts edemption
• Efficiency in setting up of accurate business metrics, product promotions, and pricing strategies
• System deployed on google cloud for easy assessment anywhere, anytime