CASE BACKGROUND

Brand owner always find difficult to attain end consumer personal data as those data were captured by retailers and would not disclose to others. With the assistant on AIRM, it helps end consumer to get engaged with brand owner so that direct sales channel would be established.

SOLUTION

• AIRM - Artificial Intelligence Relationship Manager

ACCOMPLISHMENT

• Customers only need to scan QR code with their mobile phone to complete the membership registration
• Members earn credit/point by uploading receipt via WhatsApp AIRM
• Allows members to check their membership history
• Earn reward through AIRM chatbot
• Operates 7X24 via whatsapp
• Rule-based engine which handles numerous customers enquiry, reminders, alert, etc.
• Brand owner would not miss any chance on taking care their customers in special events or promotions.

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