On 21 January 2022 (Firday), Mr. Alvin Lee, CEO of Armitage Technology Limited, was invited to share his perspective and tips on how to use IT system to cultivate customers and increase their loyalty.
Mr. Lee shared two real cases who are the famous international skincare brand and local quick hair-cut barber’s chain stores.
As Mr. Lee said, the objective of loyalty program is to engage with customers and encourage them to repeat purchase. Enterprises should take consumers’ concerns into account including
1/ Convenience of Membership Registration and Procedures
2/ Personal Information Privacy
3/ Attractiveness of Rewards
Armitage’s loyalty system operates 7X24 via WhatsApp, it includes a rule-based engine which handles numerous customers enquiry, reminders, alert, etc. and does not figure. So that brand owner would not miss any chance on taking care their customers in special events or promotions.
Full version of online webinar, please click here.
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