On August 18, 2025, Armitage’s volunteer team and other volunteers led a meaningful community outreach initiative by accompanying 102 local elderly residents to the Food Expo 2025, focusing on the theme of "Healthy Eating." Through interactive educational sessions and practical engagement, the event successfully combined informative content with real-world experience, promoting both nutritional awareness and shared connection.

The event commenced with an engaging healthy eating seminar, clearly explaining the principles of balanced nutrition and shared practical guidance on selecting low-sugar, low-oil, and low-fat food option.  After the seminar session, Armitage’s voluntary team accompanied seniors through the expo, assisting them in selecting natural, minimally processed foods—transforming the "eat with assurance" principle into tangible practice through guided, hands-on experience.

With over 50 years of roots in Hong Kong, Armitage believes technology’s value extends beyond business success to advancing human-centric values and social contribution. This initiative empowered elderly participants to adopt healthier diets while fostering meaningful intergenerational exchange—bridging social and digital divides and showcasing the human side of technology.

Moving forward, Armitage will continue to leverage corporate resources and employee volunteering efforts to promote more community caring activities, fulfilling our commitment to sustainable growth and shared social value.

About “Eating with Health and Joy 2025”

Since 2011, “Promoting Happiness Index Foundation” has co-organized annual activity named “Eating with Health and Joy” with the “Hong Kong Trade Development Council (HKTDC)”.  Through this initiative, the “Foundation” recruits’ organizations participating in the “Happiness at Work Promotional Scheme” to take part in volunteer activities.