The booming mainland market brings a large business opportunity for the Hong Kong SMEs. Even though SMEs desire to enter into the mainland market, but they hang back in lacking of funds and marketing channels. With the help of new online media, the Hong Kong SMEs can build up low cost and efficient mainland sales channels.

According to the guideline published by Hong Kong Small and Medium Enterprises Association, Hong Kong SMEs can join the HKTDC “Hong Kong Design Gallery” in http://hongkongdg.tmall.com/ at a low price. It can enjoy the Tmall’s high visiting rate and HKTDC promotion resources, learn the operating skills and accumulate experience and capital to set up their own online shop. In the daily operation, SMEs can outsource the work to the operational service providers who can provide all the services, such as online shop design, product photography, marketing, customer orders, daily store operations, logistics and data analysis, so that SMEs can concentrate on the business development and product improvement.

In the promotion aspect, SMEs can do the promotion through other new media, such as Blog, Baidu, renren.com, etc. In fact, the online shopping behavior of the mainland consumers is different from the Hong Kong consumers and all the while changing. In addition to use the search engine, they also like to read their friends’ sharing and recommendations in the social networking media, such as Sina blog, QQ blog, renren.com and kaixin website, before purchase. Therefore, SMEs must have a certain understanding of those popular new media to seize the business opportunities in mainland China.

Source: 《New media to expand mainland market – online selling guideline》published by Hong Kong Small and Medium Enterprises Association